Bitcoin 

McDonald’s, Nestlé and Virgin Media Join Blockchain in Advertising Pilot

McDonald’s, Nestlé and Virgin Media have joined a new blockchain pilot seeking to increase transparency in advertising online. Developed by the Joint Industry Committee for Web Standards (Jicwebs) — a British United digital ad trading standards body — the new initiative aims to assess the potential of blockchain in the digital ad supply chain, as business media outlet Campaign reports on July 16.  First announced in May 2019, the Jicwebs’ blockchain-powered pilot is now joined by global industry giants’ respective media agencies, Zenith, OMD UK and Manning Gottlieb OMD, who…

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Blockchain 

Nasdaq-Listed Firm’s Vision for the Future of Advertising

A Nasdaq-listed company says it is creating a blockchain-enabled platform designed to decentralize data and empower consumers — all while giving brands an alternative to Facebook and Google in the quest to reach the public. Phunware says it is leveraging 10 years of mobile technology experience to enable brands to deliver relevant content to a highly targeted audience, increasing engagement and resulting in a more memorable experience. Customers who share their data with a brand or build loyalty by engaging in profitable behavior, receive incentives, the team adds. Businesses can…

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Blockchain 

EBay Denies Rumors It Will Start Accepting Crypto, Despite Advertising at Crypto Event

EBay has denied rumors that it is going to start accepting cryptocurrency as a payment method, according to a Bloomberg report on May 14. Speculation has been mounting since the e-commerce giant took out ads at the Consensus conference in New York City. One of the billboards said: “Virtual Currency. It’s happening on eBay.” It has been suggested that this week’s surge in crypto prices, which has happened without explanation, was linked to hopes that eBay was preparing to embrace crypto. Given how the online auction site bills itself as “the world’s largest marketplace,” such…

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Blockchain 

Hershey Chocolate Company Joins Blockchain Advertising Consortium

Blockchain-based consortium AdLedger has on-boarded The Hershey Company, a leading American chocolate production company, media outlet AdWeek reported on March 26. Hershey, along with French media group Publicis Media and The Global Audience Based Buying Conference & Consultancy (GABBCON), has reportedly joined AdLedger. AdLedger was founded by IBM, Tegna and blockchain company MadHive in 2018, and is a nonprofit consortium that develops shared ledger technologies for the digital advertising market. Apart from advertising, Hershey’s deployment of blockchain technology could be expanded to the operation of chocolate factories, facilitating tracing of…

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Blockchain 

Tech Firm Plans to Transform Advertising on Facebook, YouTube and Twitter Via Blockchain

Paying for the ultimate result of an advertising campaign, and not just impressions or clicks, has always been the dream of advertisers. There have been attempts to solve this fundamental problem, but despite technological advancements, inefficiencies have remained. Fraud has been an issue, with underperforming publishers lacking of transparency,  which means that advertisers have been unable to guarantee whether their campaigns have reached the demographics they were promised. Atayen Inc., a United States-based company that was founded in 2014 — and was, until recently, engaged in developing Facebook apps —…

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