Blockchain 

Alyx Fashion Brand Launches IOTA-Powered Pilot for Supply Chain Transparency

Alyx — the luxe fashion brand founded by erstwhile Lady Gaga creative director and Kanye West collaborator Matthew Williams — is launching an IOTA-based pilot for supply chain transparency. The news was reported by industry magazine Vogue Business on June 24. Williams — who earned a 2016 LVMH Prize finalist nomination for his work at Alyx, and spearheaded brand partnerships with Moncler, Nike and Dior Men — has launched the blockchain pilot together with manufacturing giant Avery Dennison and London-based internet of things (IoT) software firm Evrythng. As reported, IOTA…

Read More
Blockchain 

Life of Luxury: Fashion Turns to Blockchain

Although once confined largely to agriculture, blockchain technology is now making major inroads into the luxury goods supply chain market. Thus, Consensys recently announced a new platform with French multinational luxury goods conglomerate LMVH and the technology behemoth Microsoft to verify the authenticity of luxury goods. Luxury brands trial blockchain Although many products in the luxury goods market are renowned status symbols found in expensive city center stores the world over, the components of their products can originate in the most far-flung corners of the globe. The nature of globalized…

Read More
Blockchain 

Luxury Fashion Brand Alyx to Use Iota’s DLT for Supply Chain Tracking

Luxury fashion brand Alyx intends to use Iota’s distributed ledger technology (DLT) for supply chain tracking, cryptocurrency news outlet The Block reports on May 15. Per the report, Iota’s system will be implemented in partnership with global manufacturing company Avery Dennison to allow Alyx’s customers to have full insight into their supply chain. By scanning QR codes with an app, it will reportedly be possible to track the course traveled by the item from its creation to the point of sale. The Block claims that data concerning the apparel’s production…

Read More